Getting started on Etsy can seem like a daunting task if you’re just now trying to jump on the booming Etsy train to sell your jewelry. By having the right techniques in place both for making the jewelry and for marketing, you may enjoy a greater number of sales and may find yourself wondering why you didn’t get started selling in your own Etsy jewelry niche sooner. Below, you can find some tips on getting the word out about your jewelry shop without necessarily needing to use a digital marketing consultant.
Advertising Campaigns on Social Media
What a digital marketing consultant can do for you, you sometimes can do for yourself if you know what you’re doing. In this case, you can take to Facebook to not only create targeted ads toward certain demographics such as location, gender and age, but you can also build a loyal following and offer special holiday discounts only to those who follow you. You can also run similar advertising campaigns on Instagram and even Twitter.
Perhaps the most important first step is to get a good grasp on SEO, or search engine optimization. Once you understand the ins and outs of getting your page to rank high on search engines like Google, you’ll notice a huge influx of visitors and potential new customers on your site. Then, it’s all about keeping them interested enough to buy.
Take Macro Photos
Because online shopping is so different than shopping in stores, having high quality, gorgeous photos that show off all of the details of your jewelry in clear definition is crucial. If you don’t have good photos that show off the details and what makes it so special, it won’t matter how high you rank in SEO or how effective your marketing campaigns are.
Be Your Own Model
Each person that you encounter in the street or in the shops could be a potential customer. Every day, put on a piece of your jewelry wherever you go, and if people compliment your jewelry, you can then thank them, hand them a business card and let them know that there is plenty more where that came from on your Etsy jewelry shop.
Donate to Charity
One of the best ways to getting someone’s attention is by showing you care about the same things they do. Creating an emotional bond by donating to charities that most people are interested in supporting is sure to drive sales, as they will also want to contribute in whatever way they can.
Tell Your Story
Speaking of emotional connections, one of the benefits of running your own shop is that behind the scene, you are a human being, not a corporation. Let people connect with you, to who you are and to your reasons for creating your jewelry as it will also give them a stronger connection to the work you produce itself.
With these tips, you should be able to work out a solid framework toward creating an Etsy jewelry shop that will be a huge success.