Like their cost, there are a million reasons that can be stated why we should buy diamonds. These precious stones sure do hold a special place in everyone’s hearts. It still remains a mystery how these diamonds so precious. And what made it mandatory for a guy to propose to a girl? One thing is for sure when it comes to this topic most of the ladies are going to hate this to the core, and most of the guys are going to fall in love with it.
Here are some reasons why we should not buy diamonds
It is pure marketing
When we speak of diamonds, the first thing that comes to our mind is the proposal and engagement. The practice of using diamonds for engagement was never a tradition. It all started in the 1930’s. This idea was actually spread by a company that makes wedding rings called De Beers. Their marketing had so much impact that it made this semi-precious stone into a rare and expensive gem.
This is because of the large number of diamonds in the mines of South Africa. The demand for diamonds also increased. This made them one of the biggest diamond jewelry sellers in the world. The impact was so much that diamond became one the costly purchases that a man would make in his lifetime.
Diamonds are not rare
Get over the fact the fact that diamonds are rare. It was rare at a point because people didn’t have the technology to find them and unearth them. Some giants in the industry like De Beers and Machiavellian found so much diamonds in the mines in South Africa. The availability of diamonds was so much they literarily gained control over the entire supply. This made the decision makers. The deal with the Soviet Union to control diamond deposits in Siberia also gave them the complete authority over Diamonds.
The grading system
Until the 1960’s it was the size of the diamond that mattered. De Beers very able to sell diamonds for large amounts because of large amounts that they had. It was after the discovery of diamonds in the Soviet Union the grading system for diamonds started. They strategized it perfectly with marketing and thus made people that there are different qualities. The grading they said was based on the cut, quality, clarity, and color of the diamond.
They are not expensive
One of the biggest crimes that have been pulled out successful in the history of humanity is diamonds. For the sake of their own good, De Beers made people believe that is a rare and precious stone. They just didn’t stop there. Even though it was costly, they made sure that it became mandatory for engagements and proposals. It was never a tradition to have diamond rings in weddings or engagements. But it started kicking in the 1930’s. Diamonds were never expensive. The truth is we are made to believe that they are expensive.